Tuesday, March 10, 2009
Copenhagen Cards
Copenhagen Cards is a city wide treasure hunt around Copenhagen aimed at promoting the new travel card (RejseKort) at launch. The aim is to help associate the Danish national train company, DSB, with sustainable travel for the next few years. The game would be promoted and organised by DSB, and used to promoted new features regarding data collection and personal informatics that we suggested.Here's some pics explaining the user journey through the entire process:
Awareness: Promoting the campaign around the city
Sign-Up: Users receive a welcome kit to start the game
Clues: Clues bring people around the city
You use the new Rejsekort to take the train around on the day of the Treasure Hunt
On your journey you receive info & about sustainability.
One month after sign up, you receive a pack containing info about the game and how you did.
After that, you can use your travel card day to day and receive information and reports about your travel, and how the city travels too:
Your website dashboard when you log in to the RejseKort website:
Personal timeline showing train(blue) & bus(yellow) usage as well as trends within the city
